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Our proprietary framework is the result of over 48 years of experience in delivering loyalty solutions pan-India and globally. It augments the loyalty management experience by identifying who your audience is: needs, expectations and aspirations. Driven by machine learning, it helps you make sense of all the data and insights that you feed it.

Not just that, our platform’s backend modules can be easily configured, managed and optimised, giving customers the freedom and flexibility to run parallel schemes and promotions. Intelligent dashboards provide intricate details of user behaviour, market trends, and other insightful information.

The technology behind it is highly configurable and can integrate seamlessly with third-party applications. Each user has their own unique, password-protected account that allows them to earn, save and redeem points for rewards securely within the platform.

Key features and configurable modules in our framework:

  • Segmentation approach
  • Loyalty engine and business logic
  • Promotion strategy
  • Campaign strategy
  • Communication design and calendar
  • Contact Centre design
  • Hierarchy design
  • Mobile app and micro website
  • Program budget

Messaging and Communication

  • SMS
  • Email
  • Push Notifications
  • SMS - Short Code & Long Codes
  • Geo Fencing & Geo Tagging
  • Miscall Manager
  • Voice Logger
  • Mobile Recharge
  • Payment Gateway
  • API
  • WhatsApp


Our recognitions program is built into an agile, easy-to-use, single platform that delivers a seamless experience – and is aligned with your company’s vision, mission, goals, and values. Our mobile apps and micro sites make loyalty program easy for your audience and yourself alike with seamless technology, custom rewards catalogues, and a smooth user experience.

Key features of our technology:

  • Cloud infrastructure
  • Plug and play modules
  • Safe, secure and scalable
  • Customised reward strategy
  • Curated catalogue
  • Cutting-edge technology solutions
  • Web, mobile and SMS-based


You know your business will benefit from change, but you are unsure of what that change will translate to, and how you can achieve it. That’s where our team of expert loyalty consultant step in. They will use their expertise and knowledge to advise you; and put their experience in modifying behaviours and driving performance to help you identify what works best for you. From identifying your business needs and developing strategy around them to setting objectives and designing the perfect program. Our team can either train you on all of this, or managed your program for you.

Key features of our program management solution:

  • Communication deployment
  • Campaign execution
  • Events
  • Data mining and analytics
  • Communication management
  • Budget optimization and ROI
  • Program cell


Every successful marketing initiative is rooted in market or customer research. This applies to loyalty programs too. Want your program to increase retention? Start with market research. Want to increase sales? Market research is the way to go. Want to increase engagement? Let market research lead the way. Our market research prowess will

Key features of our market dipstick and research solution:

  • Relevant sample designing
  • Research tool designing
  • Probing mechanism
  • Field work planning and execution
  • In-depth interviews
  • Psychosomatic tools
  • Competitor analysis
  • Data analysis and insights


We are a team of multi-disciplined professionals with multi-industry experience. Our consulting services and capabilities stem from our rich experience, varied backgrounds, and the application of sound scientific knowledge. If you’re looking for expert strategy and solution design, we’ll apply our advanced learning and subject-matter expertise to help you identify the optimal approach to loyalty.

Key features of our consulting solution:

  • Research and framework
  • Budget design
  • Program design
  • Promotion and communication plan
  • Ongoing program strategy
  • Promotion and campaign strategy
  • Feedback and performance reports
  • Effective Incentive Design
  • Designing Reports and controls


Incorporate our rewards catalogue into your recognition, motivation or loyalty program. Benefit from over 10,000 carefully selected products from leading brands, such as Apple, Sony, Bose, Marshall, LG, Bajaj, Kent, Philips, Ray Ban, Samsung, Wildcraft, Prestige and many more. Our product range covers all key categories, including technology, home and garden, lifestyle and jewellery. We also provide seasonal ranges for Christmas, Summer, Diwali and Halloween.

Key features of our rewards management solution:

  • Rewards Strategy
  • Aspirational rewards
  • Rewards mix from products to experiences and travel
  • Rewards redemption drives
  • Pan-India rewards fulfilment


Every customer has a path, and we track it. Our analytics capability centralises every decision, accrued point, redeemed point within a single data structure – so you see the complete path of your audience. We gauge and assess the requirements of every individual program and come up a unique dashboard that meets every user’s expectation. Our dashboards are interactive with drill-down features that can delve into the most granular data to ensure you have your next step.

Key features of our analytics solution:

  • Powerful dashboard
  • Visibility and predictability
  • Predictive analytics
  • Identify trends and replicate success
  • Multi-level permissions
  • Audit trail  
  • Loyalty financial report
  • Activity ratio analysis
  • Algorithm to track ROI


Research shows that about 60% of customers switch brand loyalties after one poor customer service experience. In comparison, 67% of churn can be prevented if the customer service issue is resolved in the first interaction. Our Helpdesk will ensure a positive experience for your customers every time they interact with your brand.

With many years of experience in providing centralised helpdesk services, our helpdesk provides program-specific multilingual support for resolving inbound queries enabling companies deliver seamless customer experience.

Key features of our Helpdesk solution:

  • Technical helpdesk
  • Product helpdesk
  • Operations helpdesk
  • Inbound-outbound calls
  • Trained to handle complex programs


Need support for trade scheme activation, new product sampling or visual merchandising? Our feet-on-street / ground support offers you end-to-end BTL activation and loyalty program adoption at a retail outlet level, pan-India.

Key features of our feet-on-street deployment solution:

  • Program adoption mechanism
  • Onboard new and old customers
  • KYC completion
  • Partner validation
  • Secondary data collection
  • Program training
  • Promotion execution