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Update Google ChromeEvery successful marketing initiative is rooted in market or customer research. This applies in loyalty programs too. Want your program to increase retention? Start with market research. Want to increase sales? Market research is the way to go. Want to increase engagement? Let market research lead the way.
Relevant sample designing
Probing mechanism
In-depth interviews
Competitor analysis
Research tool designing
Field work planning and execution
Psychosomatic tools
Data analysis and insights