1. Think beyond discounts and point2. Be consistent and coordinate across department3. Track your B2B loyalty marketing4. Be loyal to your customer5. Make more clarity
B2B Customer Loyalty Program
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6. Settle for excellence7. Let people help themselves8. Let people get help, too9. Embrace complaints and build goodwill10. Entice your market research with ROI
B2B Customer Loyalty Program
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Good loyalty programs are fuelled by emotions and financial rewards. If your B2B loyalty program neglects either of the emotional or behavioral aspects you may not get the results in the long run.
Think beyond discounts and point
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Existing customers interact with several departments for a positive experience. If you want them to be loyal to you, consistency and coordination play a vital role.
Be consistent and coordinate across department
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Check the RCR or the Repeat Customer Rate to know the frequency of purchase by your customers.Calculate the NPS or the Net Promoter Score to understand how far your brand has had an outreach to the customers’ friends or peers.
Track your B2B loyalty marketing
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It is said that 73% of consumers focus on a brand to make the brand strong because it can automatically attract customers in a B2B customer loyalty program.
Be loyal to your customer
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Don’t let loyalty morph into a squishy metric or a squishy loyalty program.Define the B2B customer loyalty programs with more clarity by stating the specific actions for your program to get into shape.
Make more clarity
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Develop a world-class onboarding program that aims for perfection and settle for excellence in a B2B customer loyalty program.
Settle for excellence
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Different people have distinct learning styles. Some prefer video enthusiasts whereas some opt for text.